It’s December and time to look back and review 2017!
We are incredibly proud to report that we’ve had another strong year with turnover growth of 10%, and have increased our Wharfe Valley Farms team to support this; Steve Kelly joins the farm, whilst Katie Hutchinson and Hayley Dodsworth work in sales and marketing, adding their unique talent to our business.
This growth comes from many factors;
The increase in contract bottling customers, which continues to grow in line with our own label production.
We have maintained our rapeseed price throughout 2017 despite a market price increase by being more efficient, ensuring our customers are able to make healthy profit.
We have listened to our customers and responded with the addition of a healthy Original Rapeseed Spray Oil, as counted by Slimming World, quickly followed by the launch of a new delicious Coconut Infused Rapeseed Oil, taking us to over 30 rapeseed products including oils, truffle, vinegars, mayonnaise and dressings.
There is a definite growing consumer awareness of the health benefits of using rapeseed oils over other higher fat culinary oil alternatives;
- rapeseed oil contains the lowest saturated fat content of any oil
- has less than half the fat of olive oil
- 10 times more Omega 3 than olive oil
- a good source of Vitamin E
- high in monosaturated fats
- higher burn point when cooking of up to 240 degrees
There is a real preference for the nutty flavour and TV chefs have embraced this and are regularly promoting rapeseed products on cookery programmes and in the media. This is also backed up by the significant growth we are experiencing from bulk orders of rapeseed oil from the restaurant sector, due to greater commercial use.
We are incredibly proud that in September 2017 we were awarded the coveted Great Taste Awards Star Rating for three of our rapeseed oils including Coconut, Sicilian Lemon and Chilli Infused Flavours. We were previously awarded this for our Original Rapeseed Oil. You can read more about this on the link attached: https://wharfevalleyfarms.co.uk/award-winning-wharfe-valley-farm-cold-pressed-rapeseed-oils/
We continue to use traditional farming methods of swathing the crop and take the farming risk of fly damage, as we believe that this is the most ethical and natural way to ensure the finest quality rapeseed products and the firm foundation from which we have built our excellent reputation for more than a decade.
In summary, hard work and determination to succeed has been the winning formula for the Wharfe Valley Farms business to date and this remains. We continue to fulfil our promises and grow the product range in line with consumers awareness and demand, whilst remaining true to our farming family roots.
We wish you a merry Christmas and a happy, healthy 2018.
From Geoff and Sallyann Kilby and everyone at Wharfe Valley Farms.