It’s an exciting time ahead for Wharfe Valley Farms as we are all set to grow in 2020!
With the uncertainty of how Brexit would affect supply of UK imports, and the unpredictable weather patterns and disease in Europe affecting olive oil crops, 2019 was a year to consolidate our efforts and plan for growth at Wharfe Valley Farms. As Yorkshire’s first rapeseed oil producer, created in 2006, we recognised our strong position to supply the upcoming demand for British produced culinary oil products long term.
We have concentrated our efforts on maintaining the high quality of our rapeseed oil products and service levels to our customers, whilst investing in new equipment and a new computer system to manage our sales, stock and accounts process. Testament to the success of this strategy was the awards we received including the Family Business of the Year and Excellence in Business 2019.
We have harnessed the power of digital marketing and invested in TV advertising, YouTube and social media to raise UK consumer awareness of our Wharfe Valley brand and the benefits of switching to UK grown cold pressed rapeseed oil products. We also invested in new packaging, point of sale materials to support our stockists, and increased our gift packaged range.
We’re looking forward to the year ahead and are all set for long term sustainable growth for both Wharfe Valley and our stockists. We will continue to raise awareness of our brand online and through events, offer product training workshops and excellent customer service. Thank you for your business in 2019!
Sallyann and Geoff Kilby